TLW: Books are Big on Delivery and Pace

Now, this “revolutionary new technology” can be delivered in many different ways. It can come in standalone physical form — a book — or in a purely digital form — websites or blogs. A third format is the hybrid format, i.e. digital publications, also known as e-books, where written content is created and published using all the parameters of the physical form but delivered using the digital medium.

Going through the pros and cons of each medium, we concluded that books were the best medium to aid comprehension or to get a message across. Books inherently contain a degree of customisation no other media can match.

In TV, everyone is seeing the same visual, in radio, everyone is hearing the tone of the RJ, and online, everyone is clicking on the same fraudulent ad for stopping hair loss. But books allow people to read at their own pace; allow readers to visualise their own cities / nations / societies / environments and even to decide on the degree of emotions that characters in the story feel. In all other mediums, such parameters are static. Only with printed content do they become dynamic.

This means more aspects of the content can be customised to your liking and fall under your control. Furthermore, this happens automatically, because it happens subconsciously. How fast you read a bloc of text is a function of how quickly you can grasp it. If you find the going tough, you automatically slow down. Read something simple, light and easy, and you’ll go through it real fast. That’s customised speeding for you. But a physical book has its own limitations. Size and absence of interactivity, among others.

So the printed word is fine, but its physical delivery via a book is not.

TLW: All Sound and No Sight Hurts Radio

19 January 2018

TLW: We Want it in Writing

19 January 2018