TLW: Social Media’s Fine, Until There’s Downtime or a Data Hack

Or take social media, all the rage these days. However, it is dependent on too many if’s and butts.

One, it requires a device that allows access. Two, it requires a connection or data plan, and three, it requires that systems be working (uptime) — at both service providers. If your connection is active, but the website or platform you want to visit is down, you’re shut out. The same happens if the platform is functioning, but your service provider is having downtime. Think about everything you do on your smartphone, and imagine your reaction to losing internet access for a day. A 2011 outage on Blackberry devices has become legendary.

We won’t deny that service standards and reliability are extraordinary — this article itself is being hosted online, for example — but where there is dependency, there is a possibility of things going awry, however low the odds might seem.

In addition, there’s the security angle. Globally, cybercrime could reach $6 trillion a year by 2021, according to estimates from Cybersecurity Ventures. That’s double the $3 trillion the world lost in 2015. In 2016, Yahoo revealed a cyberattack that compromised the names, passwords and DoBs of over 500 million user IDs. A 2012 breach at LinkedIn compromised details of 117 million people. At Facebook, the Cambridge Analytica fiasco continues to simmer. Take a look at this chart to see the world’s biggest data breaches or hacks. You’ll find a breach at at least one company you’ve dealt with.

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